Richmond Bioethics Consortium

Medicine, Media, and Morality:
Does the Media Impact Your Health Care Decisions and Treatment?

Thursday, October 25 2007, 7:00 pm–8:30 pm.
RF&P Forum Room - Free and open to the public

Our expert panel will explore the media's role in medical decision-making and treatment by examining the recent release of Gardasil®, a new vaccine for human papillomavirus (HPV). HPV is a sexually transmitted virus that can cause cervical cancer. Gardasil was released with an elaborate media blitz, the "One Less" campaign, funded by its manufacturer. Currently recommended for girls and women ages 9 to 26, the vaccine has also been the focus of broad-based efforts in many state legislatures, including Virginia, to enact laws requiring mandatory immunization.

This program provides an opportunity for public education and dialogue about the impact of media and advertising in the drug and medical device approval process, treatment recommendations made by your healthcare providers, and the quality of healthcare decisions you make.

Panelists

Sulola D. Adekoya, MD
Lead Clinician, Obstetrics and Gynecology
Richmond City Health District

Kelli Massey Makhoul, RN, BSN
Head Nurse
St. Catherine's School

John D. Nash, MD
Surgeon
Bon Secours Commonwealth Gynecologic Oncology

Monika S. Markowitz, MSN, PhD
Ethicist and Director, Office of Education and Compliance Oversight
Virginia Commonwealth University

Jeffrey C. South
Former newspaper editor and reporter
Associate Professor, School of Mass Communications
Virginia Commonwealth University

About the Richmond Bioethics Consortium

The Richmond Bioethics Consortium is a non-profit organization founded in 1992. Its membership includes professionals from the healthcare, legal, religious, academic, and business communities, as well as interested citizens from the community at large. The Consortium serves as a resource and works to identify and establish partnerships that promote increased awareness and knowledge of bioethical issues. Consistent with its mission, the Consortium provides opportunities for education, disciplined reflection, and discussion on the moral values and perspectives of individuals, communities, and professionals related to pervasive ethical issues in health care, medicine, and science.

This panel discussion is sponsored by the Richmond Bioethics Consortium and the Science Museum of Virginia.

For additional information, please call (804) 281-0298 or e-mail richmondbioethics@gmail.com

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